Social Comparison
Social comparison refers to a behavior where we compare certain aspects of ourselves (e.g., our behavior, opinions, status, and success) to other people so that we have a better assessment of ourselves (Buunk & Gibbons, 2007).
Types of social comparison
Upward social comparison
Comparing our abilities and attitudes to someone who is judged as being of a higher social standing, physical attractiveness, or wealth (e.g. She is more successful that I am, He is more fit that I am, etc.)
Can be positive or negative. Inspiration vs Inferiority.
Can be motivating, as you will try to attain what the compared person has. Example: a promotion, better grades, a relationship.
Upward assimilation: you believe that you can achieve the same level of success as someone judged as being better than you.
Upward Contrast: We judge ourselves as inferior in comparison to other people.
Lateral Social comparison
Comparing our abilities and attitudes to someone who is judged as being equal to our social standing, physical attractiveness, or wealth.
Downward social comparison
Comparing our abilities and attitudes to someone who is judged as being of a lower social standing, physical attractiveness, or wealth. (e.g. I am driving a better car that him, My kids are more successful that theirs, I am much prettier than her, etc.)
Can boost self-esteem and gratitude as you are thankful or happy that you are not the person in the unfortunate situation.
Can also teach you how to handle a situation or event so you do not experience the same pain as the person.
At the same time, it can a spawn a sense of superiority over others.
It can cause stagnation, as you only compare yourself to other people who may not be striving to achieve a higher purpose.
Downward Assimilation: when you believe your abilities could be worse.
Downward Contrast: We judge ourselves as superior in comparison to other people.
Examples of Social comparison
Impact of online social comparison on mental health
People with low self-esteem, high narcissism, high neuroticism, and increased anxiety are more likely to use social comparison on social media.
Self-esteem and overall mental health in youth and adults who use online social comparison tend to decline. Many people, especially kids and teens often fail to recognize that they compare themselves to unrealistic, extremely filtered and photoshopped pictures on social media platforms like Instagram.
Upward online social comparison can motivate some people for change. However, in people with lower self-esteem, high narcissism, high neuroticism, and increased anxiety it often creates feelings of inferiority, envy, depression, and anger.
APA Dictionary of Psychology, Collins, R. L. (1996). For better or worse: The impact of upward social comparison on self-evaluations. Psychological Bulletin, 119(1), 51–69,
Morrison, T. G., Kalin, R., & Morrison, M. A. (2004). Body-image evaluation and body-image investment among adolescents: a test of sociocultural and social comparison theories. Adolescence, 39(155). Social Comparison Theory & 12 Real-Life Examples (positivepsychology.com), Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-esteem. Psychology of popular media culture, 3(4), 206. http://dx.doi.org/10.1037/ppm0000047